“Sorry I’m not sorry,” while a funny saying on its own, is not a good way to apologize. It’s a variation on a theme that you see with celebrities and politicians on a regular basis: “Mistakes were made.” or “I’m sorry if what I said hurt some people.” Those are weasel words, insincere and grudging. A real apology takes skill, sincerity, and a willingness to redress the situation. It’s difficult to apologize, but so important to do it properly. Apologies […]
Former White House Social Secretary and co-author of Treating People Well with Jeremy Bernard.